Welcome to AWARE by PRANA™ - Where Beauty Meets Consciousness

At AWARE by PRANA™ we are more than just a brand – we are a conscious choice for high-performance hair, skincare, and home products. Founded by our visionary lead stylist and owner, Rebecca, our journey began with a simple yet powerful desire: to create products that not only enhance your beauty but also reflect your values.

Our Commitment:

AWARE by PRANA™ is a life-style brand, rooted in compassion and care. We understand that beauty goes beyond skin deep, and that's why our products are crafted to be gentle enough for even the most sensitive individuals. Say goodbye to the worry of animal testing, because AWARE by PRANA™ is proudly vegan and cruelty-free.

Pure Ingredients, Pure Results:

Our formulations are thoughtfully created using ethically sourced, natural, organic, and food-grade ingredients, combined with the essence of essential oils and botanical infusions. By avoiding parabens, sulfates, and other harmful chemicals, we bring you products that cater to your body's wellbeing, as well as the planet's.

Affordable Luxury:

At Casa PRANA, we believe that luxury should be accessible to all. Through our innovative refill program and zero waste shop, we make it easier for you to enjoy our premium products without compromising on your commitment to sustainability. Our aim is to reduce plastic usage and contribute towards a greener future. You save by saving our planet!

Giving Back:

With every purchase you make from our hair products collection, you're not just investing in yourself – you're contributing to the wellbeing of animals in need. We are proud to donate 3% of our hair product sales to a different animal rescue organization every trimester, because at AWARE by PRANA™, we believe in making a positive impact on lives beyond our own.

We understand the importance of preserving the environment for generations to come. That's why our packaging is designed with sustainability in mind. Our recycled aluminum, recycled glass, and stone-made labels, which are paper-free helping saving our trees, making your choice for AWARE by PRANA™ a choice for the planet.

Join us in embracing a beauty routine that aligns with your values, nurtures your wellbeing, and celebrates the planet we call home. Choose AWARE by PRANA™ - where beauty meets consciousness. #beAWAREwithus